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    The double-edged sword effect of adaptation strategy on performance: The mediation of legitimacy and synergy Author: Tao Wang,Jie Gao,Yu Jia,Cheng Lu WangAbstract: This study aims to advance theoretical development regarding the double-edged sword effect of adaptation strategy on performance from the institutional theory and organizational learning theory perspectives. In particular, we examine the intermediate role of legitimacy and synergy to explain the different paths from marketing adaptation ...
    Institutional Distance and the International Market Entry Mode: A Meta-analysis Author: Wei Zhang,Xinming He,Tao Wang, Kang WangAbstract: With increasing interest in the internationalization of multinational enterprises, recent studies have focused on the differences between institutions in home and host countries and how they affect the strategic entry decisions of multinational enterprises, particularly the equity-based entry mode. However, the conclusions regarding inst...
    A broader social identity comes with stronger face consciousness: The effect of identity breadth on deviant tourist behavior among Chinese outbound tourists Author: Wang Tao; Zhong Xiuli; Wang Yu; li Xue; Guo YueyueAbstract: Deviant tourist behavior (DTB) among Chinese outbound tourists has sparked concerns that such behavior not only exposes destinations to various negative impacts but also damages the international image of China. Hence, it is necessary to explore how to reduce such behavior. Social identity cues are an effective inhibitor of DTB...
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